Our History

Keratex Hoofcare is a family-run business which began with the creation of our flagship product, Keratex Hoof Hardener, in 1990.

Dr John Irving MBE, PhD, C Eng, Fraes founded the business based on his idea for Hoof Hardener in Wiltshire, UK. He successfully patented the product, and Dr Irving was at the helm of the business until he passed away in 2011. The Keratex range has grown well over the years and still continues to expand with an ever-increasing global network of suppliers.

The Keratex Hoofcare product range grows and develops by working through common problems and issues relating to horses’ hooves and finding solutions using experience, science and technical knowledge. Our products are farrier, rider and groom endorsed, and have been in several Olympic forges in the past two decades. We have worked closely with the UK’s Veterinary Medicines Directorate (VMD), and America’s Food and Drug Administration (FDA) on our products.

Keratex Today

Since its inception in the 90s, Keratex Hoofcare has become a household name and a brand leader in equine hoofcare. Keratex Hoofcare is one of the leading global product ranges in the hoof care industry today with a reputation for hi-tech, revolutionary products and formulas that really work.

Our products are used and recommended by the excellent, world-renowned Olympic and Paralympic farrier Ian Hughes.

We are proud to say that – in a world of cutting costs and outsourcing – all of our products are manufactured within the UK and as many of our suppliers as possible are based locally.

Our Products

Choose the right Keratex product for your horse or pony.

Our Products

Choose the right Keratex product for your horse or pony.

How to use Keratex products

Use in accordance with individual label instructions. Always use hoof products in a well-ventilated/outdoor area, wear gloves to apply wherever indicated and take general care in the application to avoid spills and splashes.  Use responsibly.

Do you support local industry ?

ALL of our products are sourced from within the UK, mostly from companies that are within 2 hours’ drive of our warehouse facility. This means that we only use UK suppliers and contractors, UK sourced ingredients and we have the assurance of quality control due to our suppliers being so close at hand. Many companies now are moving their manufacturing energies overseas, but our commitment to you is that the products you buy from us support the British industry, from our taxes and revenue right down to labour expenses and printing costs.

What associations do you work with?

Keratex works closely with all relevant associations in order to better the brand name, including, the Veterinary Medicines Directorate(UK) The Health & Safety Executive (HSE) The Department of Trade & Industry (DTI) The Food & Drug Administration(FDA)  The British Equestrian Trade Association (BETA), the Department for Business and Innovation (DBIS) and the Australian Pesticides and Veterinary Medicines Authority (APVMA).